Covered in princesses — and bulletproof: Inside the booming business of everyday ballistic gear

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The bulletproof panels are designed to withstand multiple rounds from a handgun - and two of this season’s bestsellers are emblazoned with Disney princesses and Avengers superheroes."Here's our demographic: parents with kids," said Steve Naremore, founder of TuffyPacks, a Houston-based company that sells bulletproof backpack inserts. "It's a real morbid niche."And a growing one: Sales have increased every year since 2016.This is America in 2019, where mass shootings have become so commonplace that consumers are buying bulletproof backpacks, clipboards, even three-ring binder inserts, that they hope will protect them from gunfire. Retailers across the country say they have seen growing demand for bullet-resistant products for children - as well as...

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Covered in princesses — and bulletproof: Inside the booming business of everyday ballistic gear

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